How to build a unique brand identity
What are the key elements that contribute to building a unique brand identity in today’s competitive market? Brands need clarity. A brand is the first thing the market encounters, often before understanding the service or product it represents. In today’s competitive landscape, branding has become the main driver of customer engagement. A clear, compelling
Strawberry Field unveils rare vinyl acetate of ‘Give Peace a Chance’ and ‘Remember Love’ ahead of the record’s 55th anniversary
The Salvation Army’s Strawberry Field in Liverpool has unveiled a rare, limited edition 12” vinyl acetate of John Lennon and the Plastic Ono Band’s seminal hit record, ‘Give Peace a Chance’ and ‘Remember Love’, ahead of its 55th anniversary on the 4th July. Already home to a unique John Lennon exhibition, this new addition
Creating brand authority within a business
Brand authority is a critical component of a brand's overall reputation and is essential for establishing trust and credibility. When a brand has authority, it means that it has earned respectability on behalf of its customers, industry peers, and other stakeholders. This is achieved through several different influencing factors, including the quality of
Nugent raises nearly £100,000 to ‘Make Memories’ for the most vulnerable in society
Liverpool City Region’s leading social care charity, Nugent is celebrating after raising nearly £100,000 at its annual Gala, which will go towards ‘Making Memories’ for the most vulnerable children and young people in the North West. The annual Nugent Gala was held at the Titanic Hotel, Liverpool on Thursday 7 November, 2024 and with
Exciting new, one-of-a-kind visitor attraction to launch in Liverpool this Spring
Splash Tours Liverpool will be a unique land and water tour of the city in a revolutionary purpose-built amphibious vehicle Liverpool’s newest and most exciting visitor attraction, Splash Tours Liverpool is set to launch in the city, it has been announced today. Splash Tours Liverpool will be a unique land and water tour, giving passengers
Starship announces project with Chester Zoo to design and build up to 51 new luxury safari style lodges, offering guests unique views over the giraffes from their balcony
Specialist low carbon developer and modular manufacturer, Starship, has announced a new project with Chester Zoo to design and deliver up to 51 new luxury safari style lodges. Starship will deliver these new safari-style lodges across an impressive 22,920 sqm site at the UK’s most visited zoo, with visitors able to enjoy breathtaking lakeside
Re-branding: When and why to do it
A re-brand consists of changing a company's corporate image, name, or identity. A rebrand becomes more crucial when changes occur within the business; this could mean that what your offering no longer aligns with your current brand identity or that you have increased your offering, so your brand no longer represents what you
How we create engaging content for different social media platforms
To create engaging content for different social media platforms, it's vital to understand the unique characteristics and user behaviours of each platform. By understanding algorithmic nuances, we develop a content strategy that resonates with a target audience and drives successful results. We also delve into the core of each business and identify ways
Predicting new trends: Our theories behind social media usage
The rapidly changing culture of social media demands an expert understanding of the underlying dynamics and algorithms that drive user behaviour and the adoption of new or popular trends. As social media platforms continue to evolve, it is essential to stay informed by developing theories that accurately predict emerging trends and patterns. In
Marketing Expert Q&A: Branding
Brands need clarity. A brand is the first thing the market encounters, often before understanding the service or product it represents. In today’s competitive landscape, branding has become the main driver of customer engagement, yet it is more saturated than ever. A clear, compelling brand sparks interest, raises questions, and stands out from