How we create engaging content for different social media platforms
To create engaging content for different social media platforms, it’s vital to understand the unique characteristics and user behaviours of each platform. By understanding algorithmic nuances, we develop a content strategy that resonates with a target audience and drives successful results. We also delve into the core of each business and identify ways in which to drive professional, successful results whilst maintaining the brand’s authentic voice, tone, and visual identity.
Research-led, coherent social post planning is vital to curating individualistic, personalised corporate content that is effective on social platforms. As a marketing and PR agency, we have seen firsthand what content works best and where profiles need improvement, to provide the best possible impact for the company. We kick doors in.
The key to digital and social media success is people. Often brands make the mistake of presenting themselves as a faceless corporation, rather than the creative, dynamic entities they truly are. Brand approachability and humanity contribute to brand authority, which over time will be a main beneficent to the growth businesses seek.
National Days and awareness posts
Engaging in national days and awareness campaigns is a powerful way to boost a brand’s online presence and it outwardly demonstrates the organisation’s commitment to social causes. By aligning a brand publicly with these values, it reveals the brand’s values in action, whilst enhancing social media presence. Utilising the associated hashtags of the day also increases the reach of posts, making it a valuable marketing opportunity. It is important to remember visibility posts start conversations, drive emotion, and build connections with an audience, which can then lead to an increase in brand loyalty and authority.
Providing a case study to accompany posts shows a brand is taking an active approach toward supporting social issues. A great example of this is how we at JMM supported International Women’s Day by celebrating all our female trailblazers in several industry sectors, who are both friends and clients, in their day of visibility.
Partnering with relevant organisations, influencers, and charities to tap into existing networks and expand audience reach even further. Incorporating these miniature campaigns into a marketing strategy constructs a cohesive and impactful brand narrative that resonates. This will generate a sort of ripple effect that spreads beyond an immediate niche audience, reaching a wider, more generalised audience. This demonstrates that a brand is more than just a product or service – it can be a force for good!
Event attendance – The people behind the business
Posting about attending an event can drive brand visibility. A social media platform is transformed into an online networking event after an industry event whereby friendships and partnerships can be established. Following up on connections made at an in-person event can be vital for positioning a brand firmly within an industry as a viable competitor and trusted partner. Posting about an event during its commencement and the day after can provide a digital echo chamber of posts regarding the event where those who attended will be actively engaging with the event posts. It generates a steady supply of user excitement for both the attendees of the brand and other organisation attendees.
It is not only an opportunity for the business, but an opportunity to establish and grow online and grow your in-person connections as an individual in your sector. These connections will serve as future opportunities for further collaboration and conversation.
Birthdays, milestones and case studies
Birthdays, milestones and case studies bring out that sense of humanity within a business. It spotlights the individuals that band together to make up the organisation and it showcases how the business supports and celebrates its individuals within their works internally, and as individuals externally. This post type drives the most user engagement, partly due to the ease of commenting a simple ‘congrats!’ as a sufficient comment response, but this post type also reinforces relationships with online connections and other branded corporations.
To create engaging social media content, it is essential to prioritise relatability and authenticity. By sharing behind-the-scenes glimpses into a company’s daily life and achievements, it connects with its audience, driving increased engagement and making the brand more attractive to potential new talent. This approach to social planning not only humanises an organisation but also sets the company apart from competitors, strengthening the brand overall.
