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North West-based energy services company, Making Energy Greener, has launched a new initiative to educate the public on fuel poverty and its impact on vulnerable people. The North West Warmth and Wellbeing initiative comes as part of Making Energy Greener’s continued investment in helping vulnerable households access funding, spot the early signs of

What are the key elements that contribute to building a unique brand identity in today’s competitive market? Brands need clarity. A brand is the first thing the market encounters, often before understanding the service or product it represents. In today’s competitive landscape, branding has become the main driver of customer engagement. A clear, compelling

Brands need clarity. A brand is the first thing the market encounters, often before understanding the service or product it represents. In today’s competitive landscape, branding has become the main driver of customer engagement, yet it is more saturated than ever. A clear, compelling brand sparks interest, raises questions, and stands out from