Beyond the buzz: How UKREiiF 2025 was a standout this year
As the buzz of UKREiiF 2025 fades and the city of Leeds returns to a less hectic pace, I’ve had a chance to reflect on what was a jam-packed, energetic and genuinely valuable few days, for Moore Media, for the Liverpool City Region, and for the wider property and regeneration sector. This year was
Oman’s Vision for Urban Transformation: Jayne Moore’s Reflections from Muscat
Fresh from a whirlwind trip to the beautiful city of Muscat, I find myself reflecting on a truly inspiring few days in Oman, a country that has left a lasting impression not only through its visionary approach to urban planning but also through the warmth of its people and the beauty of its
The future of digital: AI, influence, and data in 2025
The digital landscape is continuing to transform at a remarkable pace. From the rise of AI-driven innovations to shifting consumer behaviours and growing concerns over data privacy, technology continues to reshape how we work, communicate, connect and interact online. One of the biggest transformations is happening in the realm of artificial intelligence, which is
Be warm, be well, beat fuel poverty: leading North West-based business launches new initiative to educate public on fuel poverty
North West-based energy services company, Making Energy Greener, has launched a new initiative to educate the public on fuel poverty and its impact on vulnerable people. The North West Warmth and Wellbeing initiative comes as part of Making Energy Greener’s continued investment in helping vulnerable households access funding, spot the early signs of
How to build a unique brand identity
What are the key elements that contribute to building a unique brand identity in today’s competitive market? Brands need clarity. A brand is the first thing the market encounters, often before understanding the service or product it represents. In today’s competitive landscape, branding has become the main driver of customer engagement. A clear, compelling
Creating brand authority within a business
Brand authority is a critical component of a brand's overall reputation and is essential for establishing trust and credibility. When a brand has authority, it means that it has earned respectability on behalf of its customers, industry peers, and other stakeholders. This is achieved through several different influencing factors, including the quality of
Re-branding: When and why to do it
A re-brand consists of changing a company's corporate image, name, or identity. A rebrand becomes more crucial when changes occur within the business; this could mean that what your offering no longer aligns with your current brand identity or that you have increased your offering, so your brand no longer represents what you
Predicting new trends: Our theories behind social media usage
The rapidly changing culture of social media demands an expert understanding of the underlying dynamics and algorithms that drive user behaviour and the adoption of new or popular trends. As social media platforms continue to evolve, it is essential to stay informed by developing theories that accurately predict emerging trends and patterns. In
Marketing Expert Q&A: Branding
Brands need clarity. A brand is the first thing the market encounters, often before understanding the service or product it represents. In today’s competitive landscape, branding has become the main driver of customer engagement, yet it is more saturated than ever. A clear, compelling brand sparks interest, raises questions, and stands out from
Zoe’s Place Baby Hospice launches urgent Capital Appeal to fund new home in Liverpool
Zoe’s Place Baby Hospice has launched an urgent Capital Appeal, calling on its supporters, businesses and individuals within the community to help raise £3.5m for a new state-of-the-art home in Liverpool. For the last 28 years, Liverpool’s only hospice for babies and children aged 0 - 5 years with life-limiting and complex conditions has