PR and Digital Assistant
My superpowers are:
My superpower is: I can change the face of a brand’s social media channels by analysing their audience, planning their content and executing the perfect social strategy. I’ve also got an eye for design and can create great email marketing campaigns.
PR & Digital Assistant, Lucy Wright is a highly motivated journalism graduate who has already garnered plenty of experience in public relations and digital communications at the start of her promising career.
Having entered the industry whilst still at University, Lucy is experienced at generating content for and managing the social media channels of multiple clients and writing engaging website content for clients. Lucy has a talent for creative ideas that help break through the noise on social media platforms and connect with users and audiences. She also brings to the team a good depth of knowledge on the latest trends that ensure brands remain relevant.
Assisting with the delivery of public relations and digital communications for a number of business clients, Lucy has experience in the hospitality, housing and entertainment sectors. She is skilled at writing press releases, planning press and blogger events, and linking journalists with captivating stories that will create the right headlines.
Lucy’s excellent administrative skills ensure the office runs efficiently, producing monthly reports, creating and updating media contact lists, tracking press coverage and completing research for press campaigns.
Prior to starting her PR career Lucy studied a BA (hons) degree in Journalism at University of Lincoln, graduating with 1st class degree. She gained practical knowledge of studied media law and public affairs and developed skills in digital photography, and software such as Photoshop, Adobe Audition and Adobe Premier Pro.